ATM Site Selection
Perhaps the most
critical component of successfully operating an ATM in Canada is the
site itself. Just as in Real Estate, its all about Location,
Location, Location. ATMs are popping up in more and more locations as the cost
of ATM equipment comes down. The lower cost of equipment makes many
smaller traditional and other novel locations attractive profit centres.
Below are some examples.
Keys to Look for;
- High Traffic
- Need for Cash
High traffic = High Potential
- Lottery tickets for sale
- Pay phone on site
- Tobacco for sale
- Liquor licence on site
- Lots of low dollar sales
- Barrier to exit to get cash
Ticket or cover fee to enter, long
distance to nearest ATM etc.
- Located near or on route to a high traffic destination.
i.e. Store outside night clubs or across
from high School.
Bar / licensed establishment
Rec & Sports Complex
Educational Institution (High School or College etc.)
Office Building (ideally with cafeteria)
Hospital or Medical facility
Golf Course (ideally with lounge and banquet facility)
Hotel (ideally with lounge and banquet facility)
Special Events: may be worth while to put an ATM in for a weekend.
This list is not comprehensive as many other locations are equally suitable.
Be creative! Then Call Cardholder's Choice
to be your ATM solutions partner.